Selected case studies
Businesses, brands and platforms built from a clear strategy and a willingness to make the work distinctive.
Founder, Publisher and Creative Director
A luxury media and discovery platform for Los Angeles. Conceived the business model, brand, editorial structure, online directory, AI Concierge and print Black Book — and built the commercial system behind it.
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Founder
An AI-assisted memoir-writing and legacy platform that guides users through personal stories one question at a time. Conceived, branded, designed and developed end to end.
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Founder and CEO
A global educational and editorial platform for circular innovation — ethical fashion, regenerative travel, bio-innovation and responsible luxury.
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Website Strategy and Digital Commerce
Redesigned the digital customer journey across rentals, dining, private events, beach services and ticketed experiences into one clear digital experience.
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Marketing Director and Sales Consultant · 2023—2026
Directed marketing strategy and sales enablement; designed the website and built the representative sales system with buyer guides, technical comparisons and campaigns.
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