Curriculum vitae
Los Angeles, California · 310.920.4810 · bp@ignyte.world · linkedin.com/in/brigitteperreault
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Executive profile
Business and brand consultant, creative director and visual designer with more than 20 years of experience turning ideas into businesses, brands, publications, digital platforms and revenue-generating programs. Combines executive strategy with hands-on design and implementation across luxury, hospitality, wellness technology, sustainability, media, education and social impact.
Consulting expertise
End-to-End Business Development — Positioning, brand creation, commercial strategy, revenue development, operational systems, sales infrastructure, partnerships and market launch. Creative Direction and Design — Brand identity, visual and web design, publications, media kits, pitch decks, advertising materials and cohesive brand systems. Marketing and Sales Enablement — Campaign strategy, landing pages, flipbooks, prospect outreach, telephone pitches, representative support and lead tracking. Digital Systems — Website strategy, SEO, GEO and AEO, online directories, forms, payment workflows, trackable QR code campaigns, CRM evaluation, AI agents and email automation.
Recognition and international engagement
Human Dignity Award and Volunteer of the Year, Los Angeles · Exclusive Media Partner and Special Ambassador, Child Protector Conference · Special Ambassador and Leadership Member, Harvard Faculty Club Global Symposium · Certified Human Rights Consultant, U.S. Institute of Diplomacy and Human Rights
Education, credentials and languages
Bachelor’s degree in Communications, Collège Édouard-Montpetit · International and Government Relations studies, Université de Montréal · English and French, native or bilingual proficiency
Author
Why Is the Sky Blue? — A blend of childhood memoir, a love letter to nature and a scientific journey exploring a question that has inspired curiosity for generations.
Selected professional experience
Founded and lead an independent, women-owned company spanning media, design, publishing and business development. Set the creative and commercial direction, developing brands, content and partnerships from concept through launch. Founded and published Ignyte Magazine, growing its readership to 300,000 subscribers across 62 countries within three years.
Conceived and built LUXÉA LA as a curated platform connecting visitors and locals with exceptional Los Angeles businesses. Defined its brand, business model and creative direction, bringing together a luxury print Black Book, online directory and AI Concierge. Developed the advertising and sponsorship strategy, established distribution partnerships, and led outreach to hospitality, lifestyle and corporate partners. The founding print edition is planned for Spring 2027, with a projected distribution of 30,000 copies.
Spearheaded a companywide rebrand and built the marketing foundation to support Trifecta Light Technologies as it grew. Defined the brand identity and messaging, directed marketing strategy, and designed the website and full suite of sales and marketing materials. Built the representative sales system, equipping the sales network with presentations, prospect resources and a consistent follow-up process. Served as the primary marketing liaison for representatives while directing social media and advertising teams and coordinating campaigns across television, Google, LinkedIn and Instagram.
Founded Green Glamour World to promote the circular economy and connect ethical fashion, regenerative travel, bio-innovation and responsible luxury. Developed it as a global media, membership and educational platform for startups and established businesses alike, providing a space to share ideas, build partnerships and advance more responsible ways of doing business. Lead its vision, creative direction, content strategy and partnership development.
Founded and led The Global Lead, a vertical media channel within The Maven Co. focused on the environment, human rights, education and conservation. Set its editorial vision and built a platform for stories and perspectives on issues shaping communities around the world.
Founded and led a web design and development company providing custom websites, e-commerce solutions and hosting services. Managed projects from client strategy and visual design through development and launch, building a business that was sold in 2010.